Founded in 1903 Founder: William Harley, Arthur Davidson, Walter Davidson, William Davidson Headquarter: Milwaukee, USA Present head: Keith Wandell (President and CEO) Trivia: In 1920, a team of farm boys consistently won races and became to be known as the "hog boys". The group had a live hog as their mascot and would take victory laps along with it. In 1983, the Motor Company formed a club for owners of its product, taking advantage of the long-standing nickname by turning "hog" into the acronym HOG, for Harley Owners Group. On August 15, 2006, Harley-Davidson Inc. had its NYSE ticker symbol changed from HDI to HOG. Information: