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General Motors Company

Founded in 1908
Founder: William C. Durant
Headquarter: Detroit, USA
Present head: Edward Whitacre (Chairman), Daniel Akerson (CEO)

Trivia:
  • Alfred Sloan, a long-time President and Chairman of General Motors, is credited with establishing annual styling changes, from which originated the concept of planned obsolescence. He also established a pricing structure in which (from lowest to highest period) Chevrolet, Pontiac, Oldsmobile, Buick and Cadillac - referred to as the ladder of success - did not compete with each other, and buyers could be kept in the GM "family" as their buying power and preferences changed with age.

Information:


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